Last Updated: Nov 19, 2025
This Privacy Policy explains how Hermela Balcha / The Balcha Group (“we,” “us,” or “our”) collects, uses, and protects your information when you visit our website, landing pages, or interact with our content, services, and marketing campaigns.
By using our website or submitting your information on any of our forms, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
1.1 Personal Information You Provide
Name
Email address
Phone number
City, state, or property preferences
Any other details you voluntarily submit through forms, surveys, or inquiries
1.2 Automatically Collected Information
When you interact with our website or landing pages, we may automatically collect:
IP address
Browser type
Device information
Pages viewed
Time spent on site
Cookies and tracking pixels (including Meta/Google tracking tools)
1.3 Information from Advertising Platforms
If you interact with our ads (e.g., Meta Ads, Instagram, Facebook, or Google), we may receive:
Lead information submitted through instant forms
Engagement data
Tracking identifiers used for measurement and optimization
2. How We Use Your Information
We use your information to:
Provide real estate services, resources, or guides you requested
Respond to your inquiries
Schedule consultations or follow-ups
Send relevant updates, newsletters, or promotional content
Improve our website, offers, and customer experience
Run targeted advertisements and retargeting campaigns
Analyze performance and conversion data
3. SMS & Email Communication Consent
By submitting any form on our website or landing pages, you agree to receive:
Emails related to your inquiry
Promotional or educational emails
SMS messages, including appointment reminders, follow-ups, and promotional updates
You can unsubscribe at any time:
Email: Click “unsubscribe” at the bottom of any email
SMS: Reply STOP to opt-out
Standard messaging rates may apply.
4. How We Share Your Information
We do not sell your personal information.
We may share your data with trusted partners solely for business operations, including:
CRM systems (e.g., GoHighLevel)
Email and SMS delivery platforms
Advertising partners (Meta, Google)
Payment or scheduling processors
Website hosting or analytics tools
These partners may only use your information to support our services and may not use it for their own marketing purposes.
5. Data Protection
We implement security measures to protect your personal information, including:
Encrypted data storage
Secure form submissions
Restricted internal access
Industry-standard security tools and practices
While we work hard to protect your information, no system is 100% secure.
6. Cookies & Tracking Technologies
We use cookies, tracking pixels, and similar technologies to:
Analyze website traffic
Improve user experience
Deliver personalized advertising
Measure ad performance
You may disable cookies through your browser settings, but some features may not function properly.
7. Third-Party Links
Our website may contain links to third-party sites.
We are not responsible for their privacy practices or content.
8. Children’s Privacy
Our services are not intended for individuals under the age of 18.
We do not knowingly collect information from minors.
9. Your Rights
Depending on your location, you may have the right to:
Access, update, or delete your information
Request a copy of the data we have
Opt out of marketing communications
To submit a request, contact us at:
📧 [email protected]
10. Contact Us
If you have questions about this Privacy Policy or how your information is used, contact us at:
Hermela Balcha
📧 Email: [email protected]
11. Updates to This Policy
We may update this Privacy Policy occasionally.
Changes will be reflected on this page with a new “Last Updated” date.